Housed at the 39th & 40th floor of the premium Kalpatru Avana Tower, the space was the real estate builders’ attempt to showcase the superior build quality and amenities of their dream project. Story building started from the ground floor reception where communication panels housed in rubber wood framing welcomed the visitors.
The double height lounge walls on upper floor were a mosaic of artistic back painted triangular acrylics with key messaging. The display zone was created using premium finishes like back painted acrylic, rubber wood niches, LED profile lights and 3D acrylic letters. Unique and technologically advanced use of build materials were showcased in niches and shelves with touch screens for customer interaction.
Ideated on lines of high-end art galleries, the experience center successfully delivered on carrying the image of the brand and experientially conveying its uniqueness.