A small 200sft space within office premises was turned into R-Elan’s showreel of new age products. Creating multiple mini-pods, different R-Elan products enacted their individual stories. Creative illustration and display of fabrics were used to bring alive the latent product characteristics. Like a motorbike sunboard cutout and rope was used to display outdoor fabrics.
Light weight and robust materials like steel, vinyl and acrylic were chosen for quick installation as it was a working office premises. The wide glass entrance piqued the customer’s interest and truly made the small space come alive.
Reliance India Limited
Date: July, 2019